Top 5 Beauty Retail Apps on Android in Colombia: Q4 2021

In the fourth quarter of 2021, the top beauty retail applications on the Android platform in Colombia showed varied performance in terms of downloads, active users, and revenue. Here's a detailed look at the trends based on data from Sensor Tower.

Natura: Perfumes e Cosméticos experienced fluctuating weekly downloads, peaking at 2.4K in early October and then seeing a general decline, ending the quarter at around 1.3K. Active users demonstrated a similar pattern, starting at 9.9K and reaching a high of 10.9K in mid-October before stabilizing around the 9.4K mark by the end of December.

Perfumaste displayed a consistent download trend with a noticeable increase in mid-November, reaching around 576 downloads per week. The app maintained this level through December, ending the quarter with approximately 466 weekly downloads.

The Mary Kay® Interactive Catalog saw a peak in weekly downloads in early November at 350, followed by a steady decline to 79 by the end of December. Active users followed a similar trend, starting at 544 and peaking at 708 in early November before declining to 406 by the end of the quarter.

Avon - Catálogo had relatively low weekly downloads, peaking at 211 in mid-November and then dropping to 57 by the end of December.

FOREO For You showed a steady increase in downloads, starting at 98 in late September and peaking at 155 in mid-December. Active users demonstrated a general upward trend, starting at 1.2K and peaking at 1.3K in mid-December before ending the quarter at 1.2K.

For more detailed insights and additional data, visit Sensor Tower.